Why is Google Delisting So Important?
First, let’s look into why Google is so important. Google held 91.9% of the search-engine market share in 2022 (GS Statcounter, 2022). Most people are using this search engine to also be savvy consumers and find better deals before completing a purchase, and this is where SEO comes in. For content creators out there, you’ll want to be sure that when fans are in their “savvy consumer” research phase on Google looking for you, that they are enticed to purchase not pirate.
The first page of your Google results web, images, and videos should belong to your social media, free & paid platforms that you upload to and benefit from. Most users on Google do not venture off of the first page, and will typically click one of the first top 5 links, so you want to be sure that these top links are ones that best represent your brand. Additionally, users will often write in additional keywords such as “free” and “leaked” where they will find the most accurate results, these results are damaging to your brand and revenue. Removing the results through delisting these search results is essential for you to continue to monetize your content.
Now that we understand the impact of Google results on your brand, why is Google delisting the best piracy protection tool? This comes down to DMCAs and their efficacy. This American law only subjects American companies and servers to remove content, however most piracy websites operate outside of the United States and outside of North America. With this in mind, Google holds the majority market place internationally and removes links regardless of the website's location. Websites that may be non-compliant to DMCAs will still be impacted by Google delisting. These websites rely on Google’s traffic to fund their advertising, and by removing them from results, they don’t get paid, and your fans don’t consume piracy. BranditScan can request Google delisting on your behalf, and they will remove the web links, videos & images, which will clean up your search results for your brand. Google delisting is one of the most effective tools to tackle modern digital piracy, improve your SEO, and allow you to rank higher and cleaner for the web's most used search engine.
Google delisting is great, we get it! But how does BranditScan’s new Auto-Takedown feature help creators?
The faster a takedown is sent, the quicker Google will remove it, refresh and display new results. Our Auto-Takedown feature will now send out any takedowns that were found on Google automatically, ensuring they are tackled right away without the need for you to log in daily to review. You will still need to send out a few results that are found on websites & social media, but your reviewing will be reduced and far quicker! This automation will remove the piracy that hurts your brand most, and will do so completely hands-free so you can reap the benefits!
In 2022, BranditScan also became a recognized partner of Google’s Trusted Copyright Removal Program (TCRP) and is proudly one of only 200 exclusive partners worldwide. With improvements to our scans, automation, and processes, 2023 will be a great year with even better results for all our creators!
We recognize Auto-Takedowns has been a long-requested feature as so many creators are busy folks! Running a business and creating content is a lot of work, and we are committed to keep bringing this protection community innovative & requested tools to make your experience as smooth as possible. This improvement is a part of our regular $45 Premium Plan, and there is much more to come.
And side note to our power users out there! If you enjoy the control and reviewing process, this feature has an opt-out function within your settings should you want to keep full control over your BranditScan experience.
From all of us at the BranditScan Team, we can’t wait for this year ahead and to keep sharing new tools to protect your brands with ease!
