In today's digital world, creators are not only responsible for creating content but also for promoting and securing their brand. With the increasing amount of competition, creators need to be innovative and strategic in their approach to stand out from the crowd. Fortunately, the advancement of technology has given rise to a new era of AI-powered solutions that can help creators achieve their goals more efficiently and effectively.
Create
Creators can use AI to create content in many different ways. AI can help with a range of tasks, from generating ideas to automating tasks like image recognition, natural language processing, and text mining.
Canva.com's latest AI tool, Magic Write, can write captions for social media and create a first draft. Canva is used by thousands of creators and with providing AI features like Magic Write, creators will get a boost into generating content.
It is almost customary to mentione OpenAI’s ChatGPT. It has been the highest used in just 2 months of its release. Creators from around the world has tapped into it’s ability to generate content which has proven to create social media content, blogs, press releases, and any form of copy where you may need to create marketing materials
Depending on the type of content you are creating, there are many different tools and techniques available to get the most out of AI for your content. Additionally, it is important to remember that AI can be used to supplement and support human creativity, not replace it. Keeping this in mind, AI can be an invaluable asset for content creators.
Promote
Creating is one part of the battle while promoting it, is another. Marketing agencies thrive on promoting great contents. But you do not need a big marketing firm right away to get your content to the masses. Tools like Grammarly can help write great marketing material. ManyChat can be integrated with your social media to create personalize conversations. Seventh Sense can tailor email to reach to your customers.
Analyze
AI-powered solutions have the ability to analyze vast amounts of data and provide insights into your fans’s behavior and preferences.
This data can then be used to create personalized content and marketing strategies that resonate with your audience. For example, AI-powered tools like Hootsuite Insights can help creators monitor and analyze social media activity, identify key trends, and track consumer sentiment about their brand.
With this information, creators can tailor their marketing strategies to reach their fans more effectively.
Secure
In addition to helping creators promote their brands, AI can also help secure their brands from potential threats. One of the biggest challenges faced by creators today is the issue of content piracy. Piracy not only affects the revenue of creators but also their reputation.
Another potential threat to a creator's brand is the issue of deepfakes. Deepfakes are manipulated videos that appear to be real, but in reality, they are synthetic and could be used to damage a creator's income and brand. AI-powered tools like Deeptrace and Sensity AI can help creators detect and remove deepfakes that are created to harm their brand.
BranditScan's AI
BranditScan’s tools are also another great way for creators to incorperate AI-tools in their marketing mix to improve their brand.
BranditScan uses AI-tools to locate piracy for creators and helps them remove unwanted content with ease. Their tools use facial recognition to find catfish accounts and keywords crawling to locate pictures, videos and media across websites, forums and more.
BranditScan’s in house AI technology, BreachAI, is another tool in their piracy and brand protection arsenal for content creators.
“BreachAI brings needed transparency to creators. We want platforms to be responsible. They need to be encrypting data and making sure their platforms are secure. Creators put their trust in them with highly sensitive information that is dangerous if it falls into the wrong hands.” [1]
BreachAI allows creators to receive notifications when their personal information has been found in a breach. Creators can see if their email, passwords, addresses or private informationwere released in a leak and to take the necessary steps to protect themselves.
Brandit also uses Ruby as a chat bot which provides personalized experience to clients and answering common piracy questions for creators.
Apart from content piracy, creators also face the issue of online harassment and hate speech. This is where AI-powered moderation tools like Perspective API and OpenAI's GPT-3 can be useful. These tools use natural language processing and machine learning to analyze content and identify the potentially harmful language. Creators can use these tools to monitor their comments section and remove any abusive or offensive comments.
With the addition of tools like these, creators can spend time creating and improving content without worrying about securing their content. With automated DMCA and brand protection tools like BranditScan, creators can blossom beautifully at an affordable price.
Conclusion
In conclusion, AI-powered solutions offer creators a range of tools to promote and
secure their brands. By analyzing consumer data, identifying key influencers, and detecting potential threats like content piracy, deepfakes, and hate speech, creators can develop personalized marketing strategies that resonate with their audience while safeguarding their reputation. As AI technology continues to evolve, creators can expect more innovative solutions to help them achieve their goals.
Resources
- https://www.xbiz.com/news/258120/branditscan-launches-new-leak-protection-feature-breachai
- https://branditscan.com/blog/all-in-one-guide-to-catfish-profiles
- https://www.theverge.com/2022/11/8/23446821/microsoft-openai-github-copilot-class-action-lawsuit-ai-copyright-violation-training-data
