Let’s begin: what the heck is traffic? To put it simply, it’s term referring to consumers that have entered your sales funnel. Here’s what a traditional sales funnel looks like:
For most creators, traffic comes in the form of fans interested in your content. With the following 6 traffic techniques, you can encourage your fans to click right into purchasing (action), as you reduce friction for them.
Registering a Domain
The first step to level up your brand is creating a 'hub', or one-stop-shop for fans. They will be less likely to search on Google if they can locate all of your profiles and content in one spot!
A domain allows you to create your own custom link (yourbrand.com) - that way, you can easily share your link everywhere. You own your domain, so despite where your future profiles may be, your domain will always remain the same. Your domain should be closely, if not, identical to your main brand’s name. Extra brownie points if you set up a landing page (or use a a linktree)!
Fans that search on Google can get distracted, so you are less likely to reel them in to purchase of your platforms while the iron is hot.
*Privacy Tip: Always pay extra for the anonymity feature as the information you enter when registering your domain is public!
Watermark Your Content
Watermarking your content does not prevent piracy, but it does help identify you! Fans may find you through piracy or free content online. Without a watermark, fans cannot find more of you. Your watermark should not be the link to the current platform you upload to as platforms come and go. Rather, your watermark should be the domain you have registered and retain full control over.
*Pro Tip: Consider a watermark design that is easy to read & change its locations multiple times in a video.
Indexing New Links
Now that you have a domain and your content is identifiable, it’s time to get uploading! Websites such as tube sites receive millions of viewers daily to their sites, these are millions of potential fans! Edit snippets of your content and upload it up to platforms, using the proper tags you can increase your visibility. With your new watermark and plugging your custom domain you can ensure those fans cross over to purchase the full thing!
Taking advantage of traffic is not only uploading to popular websites, but also partaking in promotional material. Getting as many articles, blogs, and interviews ensures your Google search begins to increase with better quality links and less piracy on that first page.
Removing Your Piracy
You have most of it down and your earnings are booming with all of this new traffic! With popularity comes a new slew of fans looking to find your content for free before they make their purchase. With a quick Google of your name + 'free', you can get an idea of what your fans see. If they can find it for free, you’ve lost out on a sale!
Using tools like BranditScan can help you send takedowns for stolen content and clean up your Google results with Delisting. With these tools you can ensure your interviews, main profiles, and legitimate content come up in the first page of your search results. BranditScan offers their first scan free so you can see if your fans are easily accessing piracy rather than purchasing.
*Pro Tip: Using takedown tools like BranditScan already? Avoid removing piracy videos that are only your trailers with watermarks. Let the pirates do the marketing for you by re-sharing your short snippets with more eyes!
Claim Your Username Everywhere
Claim your brand’s username everywhere despite the fact that you may never need the profile. A Pinterest? Claim your username and upload a picture or two! Reddit? Get your user account up and a Subreddit in your name. Twitch? Add an avatar and description!
Claiming profiles everywhere ensures that imposters cannot claim to be you, and it also ensures that these links index on Google even if you choose not to upload on them. A fan can fall on your inactive Twitch but then they click your domain from your Twitch bio which leads them to purchase on your main sites! This is how we master traffic, funnelling fans!
*Pro Tip: Keep your username extremely consistent everywhere. Avoid variations of your name with symbols, numbers or spaces as it will change how fans Google you and thus you are splitting your traffic in multiple funnels. In a perfect world, you want 1-3 possible variations of spellings of your brand’s name. (JaneDoe, Jane Doe, Jane-Doe)
Removing Catfish
When fans are feeling a special connection, their next step is to follow you on more personal mediums like social media. Issue is, many creators are shadow-banned and their real profiles cannot be found. Fans can easily become a victim of catfish schemes.
Most creators and even non-influencers are experiencing issues with fake profiles claiming their identity. These catfish may manipulate your fans into sending them money or extort them. By letting your catfish thrive, you lose out of the traffic, loyal fans and long-term earnings. Tools like BranditScan help creators remove their catfish accounts with ease by using facial recognition to spot these on main social media platforms like Instagram & Twitter and sending the platform takedowns for you!
*Pro Tip: Add your social media to your linktree or landing page to help navigate fans to the right social media profiles!
With these 6 techniques, you’ll funnel your traffic like a true master! Funnelling as a digital creator is somewhat similar to fishing, you just have to know where to leave the right bait and reel those fishies in!
