The adult industry can be so empowering and provides creators with a ton of opportunity to become independent entrepreneurs. As a creator who has been their own all-in-one team, you may be looking to expand on your experience to another industry, career, or another challenge!
Dipping your toes into a new industry can be challenging and monetizing your new brand beyond the adult industry can be tricky. This piece aims to share some best practices to rebrand into a new space while also taking full advantage of the business and brand you’ve already built!
What to do with your platforms?
To keep or not to keep, that is the question! When moving onto new opportunities, there are pros and cons to keeping your prior platforms open. Whether subscription platforms, social media profiles, or entire websites, this is how you have managed to monetize your brand and where your fanbase may be thriving the most. So let’s look at each of the choices.
Keeping them up
If you decide to keep up your platforms, you’ll be able to continue to benefit from the monetization you already have. That can be a foundation upon which you can launch new initiatives. You can hire an agency to continue to keep your presence limited by re-using old content, or you can leave the account dormant and let fans enjoy your previous uploads.
Leaving your platforms up also can allow for a reduction in piracy as fans can still access your content and won’t create a black market for resharing your content since there will still be a legal platform for fans to purchase from. In any case, it’s important to be transparent with your fans about the status of your activity on a platform should it no longer become your focus and maintain expectations for their purchase.
Removing them
If you decide to remove your platforms, this can have its own advantages. You’ll no longer need to maintain these profiles giving you more time to develop your new vision. These profiles as well will be delisted from Google allowing new links that you’d prefer to rank higher on search results. Should you want to keep a distinction from your new brand and your previous one, removal may be the step you will want to take! Before removing an account, you may want to chat with a platform’s support and ensure that your username will not become available after the fact to avoid potential catfishes.
Regardless of your choice, there are advantages to both keeping your previous platforms dormant or removed!
Relaunching your brand
Whether you keep a stark distinction between your brands, or you want to benefit from the cross-over, you want to rebrand clearly. So organizing your old and new brands is a main step!
You’ll first want to clean up your previous brand from piracy so that for the years to come you maintain a controlled image. Piracy can also impact your earnings and SEO long term if left unattended. Your previous brand will always need some loving, and you may want to consider services like BranditScan to detect and takedown those unwanted links.
If you are someone who doesn’t want the cross-over from your adult brand to your new one, this may be possible as fans use your new brand in reference to prior content. You can also use BranditScan’s tools to remove these links as it can overtake SEO of your new brand and bottom line of your new business.
Monetize your traffic
Your former brand is worth quite a bit of money and you’ll want to be sure you are monetizing it to its full capacity! No matter what project you take on going forward, your previous name will be bringing in traffic. Whether from SEO via people looking you up on search engines, or your new social profiles, you’ll likely have a considerable amount of traffic you could earn from.
The question is, how do you go about monetizing your traffic?
There are several things you can do here. One option is to start selling advertising space on your website. This is a great way to monetize your traffic if you have a lot of visitors.
Also, you can start an affiliate marketing program. This involves promoting products or services on your website and earning a commission for each sale that you make. This is a great way to monetize your traffic if you have a loyal following.
Creating sponsorships or partnerships is another great way to monetize your traffic. You can partner with other businesses or websites and promote their products or services on your website. You can also create sponsored posts on your blog where you promote a particular product or service.
If you want more control over the monetizing, try selling products or services of your own. If you don’t have a physical product or a service that you can provide, think about how to create digital products, such as an online course or an eBook. The sky's the limit! There are also services available out there that specialize in helping adult creators monetize their traffic once their brand is no longer in use!
Of course, monetizing traffic isn’t limited to the above. No matter what approach you take, there are plenty of ways to monetize your previous brand’s traffic. Just be creative and think outside the box!
Taking on a new industry can be tricky, but it’s possible!
With these tips and best practices, we hope that you can take on your new ventures with full confidence! Your hard work from your previous brand can help support your new opportunities and these best practices will ensure you are taking advantage of all the experience you’ve put out as a content creator in the adult industry!
